Welcome to my personal page
I am often described by others as an instigator of innovation driven by a passionate curiosity. For me, it is important in life to selflessly contribute to the well-being of others. I encourage my teams to be intentional with their actions while building trusted relationships with compassion and humility as what we do in life echoes in eternity.
Maintaining a strong faith with purpose and a personal commitment to strategic forward thinking has always served me well. I seek to inspire and enrich the world by mentoring and developing dynamic individuals to become the next generation of authentic business leaders and trendsetters. Lead to build genuine trust by respecting others, remaining open to new approaches, and always practice ethical leadership to influence the positive change you seek.
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Frank Ashmore
Leadership Executive
Email:
Hometown:
Scottsdale, Arizona
Phone:
It is a pleasure to meet new friends.
These portfolio highlights are designed to offer a glimpse into my life experiences, competencies, and passion to achieve excellence. I firmly believe that being more socially connected with family, maintaining authentic long-lasting friendships, and seeking new opportunities to expand community all lead to a more fulfilling life.
My Family
Cathy and I met after graduating from high school in 1985 despite growing up in different suburbs in southeastern Michigan. She is the love of my life, and together we raised two wonderful sons who were competitive athletes and have grown into responsible men. We owned six homes (including two new construction) during our life together across three states, and in March of 2024 became first-time grandparents to Cecilia Paige. We enjoy spending time in the kitchen together cooking, hiking the desert mountain trials, taking long walks along the beach with Rio, traveling to new destinations, and socializing with family and friends (or any foodies really) around a fire with a good bottle of wine. We have faith in God and believe strongly that trusted relationships are essential to a quality life.
EDUCATION
1985-1990
B.A. Economics
UNIVERSITY OF MICHIGAN - DEARBORN
Commuting student who worked full-time to pay my own way through college without incurring any student loans. Minor studies in Human Resources and Marketing - awarded Marketing Student of the Year peer award. Completed an internship with Marriott International in sales and marketing during my senior year of college that would unexpectedly lead to a career in hospitality.
1983-1985
FORDSON HIGH SCHOOL
NATIONAL HONOR SOCIETY Who's Who - American High School Students
v. 10 (1984-1985)
Award-winning student active in journalism, art, music and student government - Secretary of Senior Class. Engaged in a variety of extracurricular activities. Lead camp counselor for summer music camp for two years at my alma mater while in college.
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CORE COMPETENCIES
Ethical Leadership + Culture Builder
Visionary Thinking + Revenue Strategy
Operational Excellence + Prioritization
Business Acumen - Budget + Financial
Board Governance + Collaboration
Community + Relationship Building
PERSONAL VALUES
FAITH + FAMILY
Faith, family, and friends are important to live a life with purpose.
CULTURE + EMPATHY
Make positive contributions to the workplace. Be aware that what you do and say impacts how you make people feel.
MERITOCRACY + GROWTH
Do not dream about success…work for it. Opportunities happen when you create them. Success befriends the bold.
HONESTY + INTEGRITY
Always do the right thing even when it is uncomfortable and inconvenient - especially when no one is watching.
TRUST + LOYALTY
Get to know the personal stories of each team member to build trust. People do not care what you know until they know you care.
GRATITUDE + HUMILITY
Wisdom is built on a foundation of humility and gratitude. Have an attitude of gratitude. Think of yourself less and others more.
EXPERIENCE
2018-Current
1440 Multiversity
Managing Director
Managing Director of one of the most prolific 501c3 non-profit learning destinations in the country. Our award-winning culture is recognized by The Non-Profit Times as a Top 50 national workplace among non-profits for two consecutive years (2023 + 2024). Known for a "deep hospitality" platform, the culture at 1440 drives a 97% customer OSAT index. Reimagined programming and distribution while navigating the organization from tumultuous financial losses in 2017 to a positive cashflow in 2022 by strategic pivots despite the pandemic. Co-created a new brand position with a focus on five key learning pillars and a like-hearted approach to community building and culture benefitting those in need via community programming + Helping Hands Committee.
2015-2017
Area Managing Director
Omni Hotels + Resorts
Managing Director of Montelucia Resort and quickly promoted (within six months) to Area Managing Director with additional oversight of Rancho Los Palmas, Tucson National and a new development project in Tempe in collaboration with Arizona State University. Total portfolio revenues of $125M+ with positive cash flow driven by impressive NOP percentages - assigned regional properties were among the most valued assets within the Omni brand and received annual merit-based performance recognition each year resulting in new capital investments at each resort.
2011-2014
Vice President, Sales & Marketing
The Irvine Company - Resort at Pelican Hill
Named Director of Sales + Marketing and based on exceptional performance results was promoted to VP of Sales + Marketing. Scaled business performance across all revenue channels (golf, leisure, spa, restaurants, events, group sales, extended stay and retail) from $75M to $160M in three years. Developed key ancillary revenue programs via off-site catering, reorganization of the resort's utilization of Villas for groups and long-term stays, redefining wedding minimums and the establishment of international sales focus in China and the Middle-East.
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2005-2010
Capella Hotels & Resorts
General Manager
Developed Sales & Marketing SOPs for West Paces Hotel Group pre-and-post launch of the first branded resort (Montelucia). Became company ownership and condo-hotel expert (IL, CA, SC, AZ, Italy, and Mexico) as we introduced the Capella and Solis brands. Completed audits and feasibility of both potential and acquired hotels. Promoted to General Manager, then again to Corporate Director of Operations. supporting Borgo Egnazia as pre-opening GM which was named the #1 resort in Italy.
1994 - 2005
Director of Sales & Marketing
The Ritz-Carlton Hotel Group, LLC
Storied career with this iconic brand began in 1989 and received three promotions as a non-exempt staff member. Returned in 2004 as an exempt manager and rose through the ranks of Events, Sales, and Marketing. Received accolades from RVPs regarding owner relations and merit-performance. Served on Marriott International corporate committees for contracts, incentive compensation and conducted corporate sales training to new company sales personnel. Named Director of Sales + Marketing of the Year for the entire company by Arnie Sorenson at annual meeting in the presence of more than 1,000 peer members.
1990-1993
Executive Meeting Manager
Marriott International
Coffee Break and Banquet Captain for The Dearborn Inn - a historic hotel owned by Ford Motor Company. Completed a college internship (Individual Manager Development Program) in the sales department and promoted shortly thereafter to a managerial position with oversight of the three meal dining room and room service. Accepted position in Sales +Marketing as an Executive Meeting Manager. Transferred in company to Arizona as Catering Manager at ASU before accepting the role of Conference Services Manager with The Ritz-Carlton in Phoenix where I inevitably earned several promotions up to Director of Sales and Marketing.
Work Accomplishments
Accolades
Forbes Five Star Award
1 Michelin Star
Conde Nast Traveler - #1 in U.S.
Conde Nast Traveler - #1 Golf in CA
Travel + Leisure - #6 in North America
Smart Meetings - #1 Golf Resort in U.S.
Achievements
Malcolm Baldrige National Quality Award
Ritz-Carlton Brand, Director of the Year
HOST, Director of the Year
Omni Hotels, GM of the Year Nominee
Capella Hotels, #1 Guest OSAT
Capella Hotels, #1 Employee OSAT
Great Places to Work - Employee Survey Comment
"This organization has put procedures in place that encourage excellent communication and create a positive staff culture. Leaders want to help you succeed which for me is a wonderful thing as I always seek opportunities to grow."
Great Places to Work -
Employee Survey Comment
"El ambiente de trabajo es de uno a cien, CIEN, se preocupan por sus empleados y siempre quieren su bienestar.
Es un lugar donde a mi personalmente me anhela llegar a trabajar, siento paz y tranquilidad y yo pienso que a cualquier persona que desee trabajar en esta compañia le va a encantar como a mi."
Great Places to Work - Employee Survey Comment
"Leadership fosters an incredibly friendly and inviting work environment that trusts me to be empowered. We feel cared for and appreciated on a daily basis, as well as, on a policy level which seems to be designed as much for us as it is for our guests.”
Training Certifications
1440 Multiversity
True North Leadership
Harvard Manage Mentor
Conscious Leadership
Moral Injury
DEI + Unconscious Bias
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Omni Hotels + Resorts
The Resort at Pelican Hill
Capella Hotels + Resorts
Audit Certification
AGM Accreditation
Budget Planning
Capital Expenditures
Annual Business Plan
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Forbes Five Star Training
OZ Principle Leadership
Harvard Manage Mentor
Contract Composition
Incentive Plans
Residential Rental Program
Green Book Training
Talent Plus
Problem Resolution
Feasibility Studies
Ritz-Carlton Hotels
Baldrige Performance Excellence
Talent Plus
Successful Selling Facilitator
Contract Committee
Incentive Plan Committee
Marriott International
Manager ID Development
Dr. Deming TQM Certification
Sales Certification
Marketing Internship
Supervisor Certification
Successful Collaborations
